RISK ANANLYSIS AND REVIEW OF COMPEPTITIVE ENVIRONMENT ooFOR DUBAI AND ITS BURJ AL ARAB HOTEL
INTRODUCTION
Hotels argon earth-beaters. They declare oneself people comfort and luxury with over the edge technology. How do hotels function in this vast competitive market of displace and tourism? How do hotels operate by inculcating all the mixture and varied factors of globalisation? How do they develop themselves into a sure-fire establishment by gaining an edge over its competitors? Dubai and its Burj AL Arab hotel are certainly successful cases. The aims and objectives of the project is to analyse and distinguish unhomogeneous strategies, which Burj AL Arab hotel follows to align with the risk environment in Dubai it functions, in order to increase its profit and to be one of the finest world recognition.
Dubai is situated in United Arab Emirates, which is bordered in the northwestward by Arabian Gulf, east and south by sultanate of Oman and Saudi-Arabian and to the west by Qatar and Saudi Arabia. It is a predominant Moslem country with Islam as its main religion. The country has a bounteous dependence on oil and natural gas exports where employment also follows. This has encouraged the flourishing of a large bet of hotels in Dubai, which has created a lot of tourists visiting the country over a long period of time.
Burj AL Arab is referred to as the Arabian tower. Centrally located in Dubai and with a circus tent of 321m, it is the tallest hotel in the world. The hotel was built on a man make island 280m offshore, appearing to look like a sail or a jib to devout sailors. It has a total of 202 duplex apartment suites and it is an all suite hotel.
From risk analysis and review of the competitive environment aspects, this article expounds the...
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