Effective Communication Case Study

Running head: EFFECTIVE COMMUNICATION CASE STUDYEffective Communication elusion StudyAuthorUniversityPublic RelationsMKT 438InstructorJul 27, 2007Effective Communication Case StudyIn the summer of 1993, PepsiCo Corporation the makers of Diet Pepsi pass one long week managing a public dealing nightmare. ?On Wednesday, June 9th, retired meat salesman Tex Triplett, 82, of Tacoma, Washington, and his wife, Mary, 78, reported that while looking into a Diet Pepsi..found a spray. They turned the materials over to their attorney, who then contacted the force County Health Department?(roadsideamerica.com, 1996). The news media latched onto the claims fueled by special accusations from multiple states.

Effective Communication StrategyPepsiCo Corporation took an instant loathly stance to the claims in an effort to combat the negative repercussions from the syringe accusations. Timing was critical during this crisis; the public?s perception of the refuge of the PepsiCo. product Diet Pepsi and PepsiCo?s overall stance on the safety of consumers was on the air travel. ?The plant was opened to the media and the plant owner, manager, and feel assurance manager were made avail qualified to the press?(Center & angstrom; Jackson, 2003). PepsiCo?s chat strategy was to only communicate on the facts and the evidence and maintain open lines of communication with its publics.

PepsiCo Co.



?s position approach and open lines of communication with consumers, media, and FDA helped to deliver an open keep back image of the company. The company was convinced this was not an assembly line issue within the business and was willing to answer to their publics. A critical piece of the company?s effective communication plan was the ability to provide fact-based answers to questions. Damage control began by these response teams who were able to provide information to the publics. These teams were also able to poll the public image of PepsiCo in an effort to provide an assessment of the risk.

PepsiCo?s...

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