Harley-Davidson Marketing

Harley Davidson\nHarley Davidson has been in business since 1903. According to the sack upsite, intravenous feeding young men experimented with midland combustion in a tiny wooden shed. not only does the shed not burn, but the cycle they body-build goes on to serve for all over 100,000 miles (Harley Davidson, n.d., 1). In 1901, William S. Harley draws a excogitation of a motor to rival a bicycle. Later, he is join by Arthur Davidson and they build the offshoot Harley Davidson ride.\nHarley Davidson has excess demand for its produces. Its products overwhelm wheels, accessories, and apparel. It is the only U.S. born motorcycle manufacture. Its website provides the internet user, or motorcycle enthusiast, with interesting, useful, and visual information on its products and services. Harley Davidsons market respite is a wealthy or above average income individual. galore(postnominal) of their buyers are older adults who give care to ride for relaxation.\nHarley Davidson uses customer surveys and motorcycle rallies to conduct their marketing interrogation. This research has influenced Harley to start to manufacture motorcycles for women. Women riding motorcycles has increase 10% since 1987. On their website, Harley has a separate web page for women riders. On this page, topics complicate why women ride, learning to ride, women riders qualification headlines, and the history of female riders (Harley Davidson, n.d.).\nHarley Davidson appeals to consumers done brand identity. The value of brands in todays surround is phenomenal. Brands have the power of instant sales, they convey a centre of confidence, quality and reliability to their fool market (Learn Marketing, n.d., 2). Everybody recognizes the bar and bulwark symbol of a Harley Davidson. Owning a Harley Davidson motorcycle signals Ameri abide pride, and depending on what type of motorcycle the individual has it could also signal wealth. Harley Davidsons tar reduce market can be subdivide d into smaller niches. These niches accept the motorcycle itself, fashion, charity runs, the Harley Davidson Owners multitude (also known as H.O.G.), and accessible events.\nHarley Davidson has chosen the strategic direction of targeting a young market. With the substructure of the V-Rod motorcycle, Harley Davidson is trying to capture the achievement cruiser marketplace. To target the younger market with the new product line, the company has adopted the side by side(p) marketing objectives: to expand its on-going market (market expansion), diversify...If you want to get a full essay, localise it on our website:

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