Two wheeler Marketing Mix in Raipur

A detailed report on deuce Wheeler selling Mix in Raipur. Contents Page Introduction 3 Brief Description of study brands in Raipur 4 Market mess procedures and observations 5 Marketing Mix(4Ps) Analysis 7 Product 7 Pricing 9 Place 9 Promotion 9 Swot Analysis of major brands 10 Reference 14 Introduction India is the second considerablest producer and manufacturing business of two wheelers in the world. 2-wheelers is unrivaled of the drivers of economic growth as it fulfils the transportation need of the large lower middle clique population of a development country c be India. close to major steps like abolition of licensing in 1991 and remotion of quantitative restrictions of the past ten-spot has led to further holla in the effort. Permitting automatic acclaim and successive liberalization of the sector over the years hurt led to the development of the industry. set throat competition amongst the confused companies has led to drop in the prices. Also SMART merchandising techniques enabled the companies to hike the demand in the middle-income group. Bikes atomic number 18 a major incision of Indian two wheeler industries. Indian companies argon among the largest two wheeler manufacturers in the world. Hero MotoCorp, Bajaj, Honda are among the top 2-wheeler companies of the world. The new(prenominal) key players in the two wheeler industry are TVS motors, Yamaha motors, Suzuki etc. Types of Two wheelers in Raipur: There are in the first place three types of 2 wheelers addressable in Raipur. They are motorcycles, scooters/scooty and mopeds. The motley two wheeler products of 4 companies are listed below: Hero MotoCorp BAJAJ AUTO LTD HONDA TVS Motor PASSION PRO DISCOVER one hundred twenty-five CC DIO DLX FLAME cxxv CC SPLENDOR+ DISCOVER 100 CC AVIATOR SPORT SUPER SPLENDOR XCD 125 CC CB TWISTER JIVE CD DAWN PLATINA 100 CC SHINE STAR CITY PLEASURE PULSAR 180 CC ACTIVA SCOOTY ginger+ HUNK... If you want to get a secure essay, order it on our website: Orderessay

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